Last updated: 30 June 2026
This Privacy Policy explains how Pushyourlimits collects, uses, stores, and protects personal data when you visit pushyourlimits.co.uk. It is intended for readers in the United Kingdom, the European Union, and the European Economic Area.
For the purposes of the UK GDPR and EU GDPR, the website operator is the controller of personal data processed through this website. You can contact us at admin@pushyourlimits.co.uk.
1. Personal data we may collect
We keep data collection limited to what is needed to operate an informational affiliate website. Depending on how you use the site, we may process:
- Usage data: pages viewed, approximate visit time, referral page, browser type, device type, operating system, language, and general region.
- Technical data: IP address, cookie identifiers, log files, security events, and similar information used to run and protect the website.
- Contact data: your name, email address, message content, and any information you choose to send when you contact us.
- Affiliate and click data: partner link clicks, landing page visits, referral identifiers, and performance information used to measure affiliate referrals.
- Preference data: cookie consent choices and any settings used to remember your privacy preferences.
We do not intentionally collect special category data, such as health information, biometric data, political opinions, religious beliefs, or precise location data.
2. How we use personal data and our lawful bases
Under the UK GDPR and EU GDPR, we must have a lawful basis for processing personal data. The table below explains the main processing activities on this website.
| Purpose | Data used | Lawful basis |
|---|---|---|
| Operate, maintain, and secure the website | Technical data, security logs, basic usage data | Legitimate interests in running a secure and functional website |
| Respond to reader messages or correction requests | Contact data and message content | Legitimate interests in responding to enquiries, or consent where you voluntarily send information |
| Measure content performance and improve guides | Aggregated analytics, usage data, referral data | Consent where required for analytics cookies, otherwise legitimate interests for limited non-invasive measurement |
| Track affiliate referrals and partner link performance | Affiliate click data, referral identifiers, landing page visits | Consent where cookies or similar technologies are required, and legitimate interests in measuring affiliate performance |
| Comply with legal obligations | Records needed for compliance, disputes, or regulator requests | Legal obligation, or legitimate interests in protecting legal rights |
3. Cookies and similar technologies
This website may use cookies, pixels, local storage, tags, or similar technologies. Some are essential for the site to work. Others may be used for analytics, affiliate tracking, performance measurement, or remembering privacy choices.
For readers in the UK and Europe, non-essential cookies and similar technologies should only be used where appropriate consent has been obtained. You can manage cookies through your browser settings and, where available, through the site's consent controls.
Blocking cookies may affect analytics, affiliate tracking, or some preference features, but the main editorial content should remain available.
4. Affiliate links and third party websites
Some links on this website are affiliate links. If you click an affiliate link, a third party partner or affiliate network may process information about the click, referral source, transaction, or commission attribution. Their processing is governed by their own privacy policies.
We are not responsible for the privacy practices, checkout flows, customer support, or data handling of third party websites. You should review the relevant partner's privacy policy before submitting personal data or making a purchase.
5. Who we may share data with
We may share limited personal data with service providers that help us operate the site, including hosting providers, analytics providers, email providers, security tools, affiliate networks, and advertising or performance measurement partners. These providers should only process data for the relevant service purpose.
We may also disclose information if required by law, regulation, court order, or to protect our rights, users, or website security.
6. International transfers
Some service providers, affiliate networks, or analytics providers may process data outside the UK, EU, or EEA. Where this happens, we aim to rely on appropriate safeguards, such as adequacy regulations, adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms where required.
7. How long we keep data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy. Typical retention periods are:
- Contact messages: up to 24 months after the last interaction, unless a longer period is needed for a dispute or legal requirement.
- Server and security logs: usually up to 12 months, unless needed for investigation or security purposes.
- Analytics and affiliate reporting data: retained according to the settings and reporting windows of the relevant provider or affiliate network.
- Cookie consent records: retained as needed to remember and evidence your choices.
8. Your UK and EU data protection rights
Depending on your location and the circumstances, you may have the right to:
- be informed about how your personal data is used;
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data;
- request restriction of processing;
- object to processing based on legitimate interests;
- withdraw consent where processing is based on consent;
- request data portability where applicable;
- complain to a data protection authority.
To exercise rights, contact admin@pushyourlimits.co.uk. We may need to verify your identity before responding.
9. Complaints
If you are in the UK, you can contact the UK Information Commissioner's Office. If you are in the EU or EEA, you can contact your local data protection supervisory authority. We encourage you to contact us first so we can try to resolve your concern.
10. Changes to this policy
We may update this Privacy Policy when the website, legal requirements, affiliate partners, analytics tools, or data practices change. The updated date at the top of this page shows when the policy was last revised.